Is it time for your business to challenge industry norms?
Taking on the status quo can feel like a high-risk communications strategy. However, challenging industry norms has helped a range of brands succeed in the modern marketing landscape. New technologies,…read more
Are B2B Brands taking cues from B2C Brand Personalities
From awesome in-store experiences to mind-blowing adverts, business-to-consumer (B2C) brands seem to have all the marketing fun. Now, rather than staring enviously at these super-cool campaigns, business-to-business (B2B) marketers are…read more
Why Planning and Development Consultancies should review brand appeal
Planning and Development Consultancies provide essential services within their industry. However, many of them aren’t realigning their brands towards the emerging Millennial and Gen Z audiences – both customer and…read more
How to make a merger and acquisition rebrand successful
A merger and acquisition (M&A) is a huge opportunity for businesses. As well as holding lots of potential in terms of growth, operational efficiency and product or service offering, M&As are a…read more