Does your business use the ‘difference brand’ approach?
Your customer feedback is great. Most are happy with how your product works and satisfied with the service you provide. Your Net Promoter Score is looking good. Yet somehow, you…read more
AI image generators – perfect assistant or coded devil?
Artificial intelligence (AI) is the big topic everyone’s talking about, with both businesses and experts taking up extremes of opinion. So, we want to wave the white flag of balance…read more
Why design should be leading the way for businesses
When you visualise a high-stakes strategic meeting at the very top level (think C-Suite, three-piece suits, a gargantuan pastry basket and triple filtered water) you probably don’t think about a…read more
How to make a merger and acquisition rebrand successful
A merger and acquisition (M&A) is a huge opportunity for businesses. As well as holding lots of potential in terms of growth, operational efficiency and product or service offering, M&As are a…read more