After 11 years of trading, Bircroft Private wanted to gain a competitive advantage by refreshing the branding of the business.
The new identity needed to emphasise their modern approach without losing their professionalism and brand heritage.
We started by running a discovery and brand evaluation workshop with the client’s key team members.
This gave the creative team an overview of the business’s current position, its goals and future aspirations. From here, we could start to develop a brand that closely reflected the business’ values.
By combining the findings from our discovery workshop and own research, we developed the visual signature of the Knight piece on a Chess board.
Definition of the Knight:
The Knight might not be the most powerful piece on the board, but his skill set is unique and gets him the recognition needed to be used frequently.
Combining this symbol of Bircroft Private’s values, professionalism and distinctive market presence with a sophisticated colour palette ensured that the brand identity aligned to the client’s vision.
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