CIHT

Website: ciht.org.uk
Services: Branding, Brand Guidelines, Marketing

Brief:

The Chartered Institution of Highways and Transports supports and champions industry professionals.

After operating for more than 70+ years, the Board of Directors recognised it was time to conduct a rebrand that would reaffirm their place within the industry, by aligning with market expectation.

Approach:

As the brand was already highly recognisable in the industry, we decided to modernise rather than reinvent their identity.

By updating the logo, abbreviating the business name and introducing a new, modern font, we enhanced the audience’s familiarity with the brand and emphasised its authority. 

Delivery:

Simplification was the principle that guided the direction of new identity. We produced extensive brand guidelines that outlined a coherent and consistent style, including infographics and bespoke iconography sets. 

Roll out:

With the branding complete, the client requested that we apply this to a report to show them how these new rules could be applied effectively on an extensive body of literature and marketing collateral.

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