Global asset management firm Eaton Vance wanted a fresh, unique and engaging visual marketing campaign that would compete with start-up companies, attract new audiences and promote loyalty amongst existing clients.
Through brainstorming sessions, artistic research and storyboard sketching, the team developed an illustration-based campaign that balanced the firm’s professionalism with a unique and engaging visual identity.
Once approved, a series of captivating illustrative scenes were developed to communicate the benefits of working with Eaton Vance.
These designs were then rolled out into a range of marketing collateral, including print, advertorials, digital banner adverts and direct mailers.
After the initial brand roll-out, the client asked us to apply this illustrative style to their annual report.
By using the style in line with the business’s brand guidelines, we were able to create a succinct and engaging document.
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