Eaton Vance is a global asset management firm with a network of specialised investment teams engaged across asset classes, each with their own expertise and unique perspective. The organisation specialises in extensive research and focuses on intelligent downside risk management, targeted at professional investors, with innovative strategies and unique services.
With the insurgence of start-up asset management companies globally, the client wanted a fresh, unique and engaging visual marketing campaign – to attract new audiences, whilst assuring the loyalties of their existing clients.
The challenge with the brief was the importance of maintaining a level of commercial sophistication, finely balanced with a unique and engaging visual solution.
With many weeks of brainstorming sessions, artistic research and (fun) storyboard sketching, our team decided upon an approach that incorporated illustration tied to marketing messages.
The illustrative style fitted seamlessly with the tone of the client’s business, whilst complimenting the intellectual nature of the services being presented to the audience.
With the clients buy-in to the conceptualised solution – the team proceeded to create an extensive series of captivating illustrative scenes, acting as supporting representations to a range of investor benefits of working with Eaton Vance.
Once completed, the set of designs were applied to a multitude of marketing collateral, such as; print advertorials, digital banner advertisements and direct mailers.
After the initial marketing campaign brief was completed, the client further requested our team look at an annual report for the business.
Utilising the illustration designs in conjunction with adherence to the Eaton Vance brand identity guidelines, we enhanced the statical data within the report, creating a succinct, legible and progressive document.
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