K7L Cosmetics

With desires to break into the UK market, the team at K7L aspired to connect its brands Arabic origins to the western world. The client’s ambition was to unveil the A-Class quality of its cosmetic range, with chic and savvy marketing literature to attract the western target market.

The immediate challenge was to create a standout style within a highly saturated market. Our solution was to place full emphasis on the products, with a visual direction of abstract and stylish symmetry.

Our team worked closely with the client, producing a storyboard direction for a 24-hour studio photoshoot. The photos then acted as a guide to the graphical creative of the literature, complimenting, and giving centre stage to the imagery.

Website: k7l.com
Services: Photography, Brochure Design