With desires to break into the UK market, the team at K7L aspired to connect its brands Arabic origins to the western world. The client’s ambition was to unveil the A-Class quality of its cosmetic range, with chic and savvy marketing literature to attract the western target market.
The immediate challenge was to create a standout style within a highly saturated market. Our solution was to place full emphasis on the products, with a visual direction of abstract and stylish symmetry.
Our team worked closely with the client, producing a storyboard direction for a 24-hour studio photoshoot. The photos then acted as a guide to the graphical creative of the literature, complimenting, and giving centre stage to the imagery.