A key goal for the project was creating solutions that better represented the values and ethos of the business.
To achieve this, we started by getting a clear understanding of the teams approach and the professional services they offer. This enabled our creative thinking to develop an approach that was based on simplification, which would allow the personality and principles of the business to take centre stage.
Once we had established the evolved identity for the brand, we proceeded to design and build a dynamic website that echoed clear and concise communication.
The website solution strikes a balance of vibrant friendliness and interactive visual energy, with an uncomplicated, no nonsense presentation of the business offering.
With the website complete, and before its official launch, our team suggested that the best way to gain traction with the online audience would be to conduct a launch campaign.
We designed a multi-channel campaign that would lead up to the agreed 4-week deadline for launch. The campaign series solution conveyed two messages with the audience – one, to entice and excite with a countdown, and the other, to present a glimpse into the professional services that LPS would be offering.
Once the website was successfully launched, our focus then switched to onto the social media strategy.
The clients’ team already had some history of activity across all social channels, which assisted in forming the starting foundations of post type topics the business was interested in. Our strategy was to then fine tune the topics into a monthly activity list that was varied, relevant, complimentary – and most importantly, achievable.
With an agreed topics set, we proceeded to design and refine post templates that complimented the newly elevated brand identity – presenting a brand consistency across all digital touch points.
Need assistance with your project?
Tell us more by submitting the form below, and one of our creative gurus will be in touch to discuss how we can help.