Micheldever

Client: Micheldever
Services: Graphic design, storyboarding, animation

Brief:

Working in collaboration with the team at YouNeek Productions, we worked together to create a multimedia corporate video for Micheldever.

Intended for the clients internal use as well as at a conference, the corporate video needed to tell the story of the UK’s largest tyre wholesaler.

Approach:

Whilst the team at YouNeek Productions captured footage from multiple locations of the clients business, our team set out to creatively reinterpret information about the company, such as; values, history and product pyramids.

After reviewing the Micheldever brand identity and website, we understood that the graphics we needed to create should be bold and simplistic, to retain brand consistency.

We designed and developed a series of animation shorts that captured the details of the business in a visually engaging way, with each sequence being elevated with a voiceover in the final edit.

Delivery:

The final corporate video was completed by the team at YouNeek Productions, and is a combination of live footage, animation, drone footage, voiceover work and archive material provided by the client.

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