Royal Opera House required a marketing campaign that would raise awareness of their business meeting and conference room facilities to business owners and organisations.
The campaign needed to consider the client’s commercial goals whilst retaining the theatricality of the Royal Opera House brand.
The final campaign series characterised a range of stationary into dancers and opera singers to show the link between the iconic venue and businesses.
Supported by witty messaging, this campaign provided a standout promotion for the Opera House’s business facilities.
This creative was rolled out across bus stop posters and billboards in central London with the aim of attracting commuter audiences.
It was also applied to smaller print literature, advertorials and mailers as part of a targeted database campaign.
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