Services: Website design, business strategy, market research


Sahrai is a family run luxury rugs business, founded in 1830.

Dedicated to their craft, generations of the Sahrai family devoted their lives to travelling to the Middle Eastern and Asian carpet-making centres – learning everything about the latest tools, techniques and materials. This constant development and evolution are underpinned by traditional hand-knotting techniques, creating luxury rugs of the highest quality.

With an established headquarter showroom based in Milan, Sahrai opened a second showroom in Mayfair, London.

It was with this move to the UK that the client soon realised that in order to achieve their ambitions, the business required a modern, dynamic and intuitive e-commerce website.


The central ambition of the website was to showcase the client’s
range of high-quality rugs and the businesses rich history,
whilst also acting as a comprehensive database for profiling the
extensive product range.

With user experience and best in practise usability at the core,
the website was designed and built with a dynamic sophistication
– one that allows the luxury rugs to speak for themselves
in all their splendour.

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