Urban Paws UK

Services: Website design and build, Illustration, Animation, Social media strategy and management


The team at Urban Paws approached us after recognising that the digital showcase of the business needed evolving – refreshing not only the brands identity, but advancing the online strategy and activity of the business to better engage with target audience types.


The primary goal was to reimagine the brands presence, providing the audience with intuitive experiences, engaging insights and streamlined experiences when dealing with the business.

We set out by first refining the brands identity into a cohesive and complimentary digital-ready solution, one that could be utilised consistently across all channels, creating a graphic language for the brand.


Once we had fine tuned the brands identity, we progressed with designing and building the client a new website.

Remaining conscious of the clients core goal of enhancing site usability, we created a website that presented clear and considered navigation routes to the user. With defined journey structures in place, our team then focused on creating a site that was visually engaging and easy to digest.

Due to the positive experience the client had with our team during the website creation process, they decided to extend the relationship and asked if our agency would be the businesses online marketing partner.

We immediately stepped into action and set out a strategic plan of action for the teams online activity, working closely with the client to define the long-term goals and ambitions of the business.

We then proceeded to create a multi-channel website launch countdown campaign, generating interest with the client’s online audience. We also re-stylised a range of posting templates for ongoing use, in line with the strategy we put in place.

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Roll out:

With our team managing the clients social channels, we begun creating engaging content that would tell the story of Urban Paws to the audience, covering topics such as; services the company provides, details on the expertise within the team, tips and insights from the experts and much more.

We continue to maintain growth of audience engagement by elevating the content we create – for example, creating illustrated animations for use across social channels and implementation into the businesses digital newsletter to amplify visual interest with the reader.

With a view to communicate directly with the client’s expansive contacts database, we created a digital newsletter that engages with both the B2C and B2B followers.

Integrating the strategy we put in place for social media, the monthly newsletter showcases a range of varied content for the reader to explore, from industry news to expert insights.

The newsletter also acts as a platform for the business to promote the animal talent the agents represent, opening the window of opportunity for increased revenue.

Client testimonial:

“Matthew and the team are trustworthy, reliable and a wealth of knowledge. These guys have literally saved us having had so many negative experiences with previous design companies. I would highly recommend Designmc to anyone considering website design or social media management.”

Layla Flaherty, Founder, Urban Paws UK

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