YouNeek Productions

YouNeek Productions are a full service Video Production company with a collective 30 years of TV and Film industry experience. The award winning team provide solutions including live footage, aerial coverage, live streaming, photography, training, voiceovers and editing.

Services: Logo refinement, Illustration, Storyboarding, Animation

Brief:

The team at YouNeek Productions came to our studio with an ambition of elevating their brands introductory showcase.

They were seeking an animated solution that would bring their brand logo to life, one that communicated the businesses services in a visually engaging and relevant way. The solution needed to be flexible enough to be utilised across multiple channels whilst retaining visual impact.

Approach:

To start off, we felt the client’s logo would benefit from being adjusted, to present an identity that is spatially considered and visually correct.

We achieved this by looking at the letter spacing and word alignment. By fine-tuning the negative space between the characters, we visually balanced the logo type – making the readability and flow more concise.

We also suggested that adding a touch of colour, taken from the brands palette, would further enhance the logo – giving it some ‘pop’!

Development:

Working closely with the client, we extrapolated detail about the services they offer as a business – in particular, the range of professional equipment their team use.

Once we attained a clear understanding of the functional elements of that equipment, we created a suite of stylised illustrations of the equipment pieces. These would become the characters of the animated story.

We then proceeded to realise the story of the animation, remaining conscious of the essential mannerisms of the equipment itself.

Delivery:

Working closely with the client, we extrapolated detail about the services they offer as a business – in particular, the range of professional equipment their team use.

Once we attained a clear understanding of the functional elements of that equipment, we created a suite of stylised illustrations of the equipment pieces. These would become the characters of the animated story.

We then proceeded to realise the story of the animation, remaining conscious of the essential mannerisms of the equipment itself.

Client testimonial:

“It was a great creative experience working with Matthew and his team at Designmc. The team have an expansive exchange of ideas that has a synergy providing maximum creativity in the end result. Professional, bespoke and a personal approach, combined with excellent attention to detail and the desire to produce the very best.

Matt and his team were truly amazing to work with. Everything they do in terms of quality, approach and personality is how we aim to perform. What they’ve delivered for us is exactly what we wanted, and needed. We are so excited to share it with our clients and audience.”

Luke Evans, Founder, YouNeek Productions

Need assistance with your project?

Tell us more by submitting the form below, and one of our creative gurus will be in touch to discuss how we can help.