SEO and PPC
What we do
With our SEO Services and SEO Consultancy, we will work with you to develop a tailored SEO Strategy that ensures your website is optimised for search engines. We use various techniques such as; keyword research, content optimisation, link building, and local SEO – to help your site rank highly on major search engine platforms like Google and Bing.
We also provide expert PPC Services and PPC Consultancy. Our team of experienced PPC consultants will create customised PPC campaigns tailored specifically for your business. We use advanced analytics to track key metrics such as; click-through rates and cost per acquisition, which helps us optimise each campaign for improved performance.
With our highly experienced technical knowledge we will help your business navigate Google’s complex and ever-evolving landscape by developing and optimising your online presence and website stature with our SEO services.
Working together we will
Conduct in depth key phrase research.
We will carry out eclectic key phrase research, investigating relevant industry terms to create a powerful SEO Strategy that boosts your website’s presence on search engines. Our SEO consultants will ensure your strategy aligns with user search intent and maximises visibility.
Through keyword research we are able to identify and analyse popular words and phrases that people use when searching for information on a particular topic. By making use of this information, we are then able to carry out optimisation of on-site content to align your website with user search intent while creating an effective content marketing strategy.
Apply a thorough content audit of your current website.
We will conduct a thorough audit of your current website’s content, including keyword analysis to identify opportunities while using onsite optimisation techniques such as; metadata updates, URL restructuring and internal linking strategies. This allows us to maximise the visibility and effectiveness of your existing content in order to gain organic traffic from search engines.
Examination of backlink profiles.
We will apply a thorough examination of your backlink profile to identify any low-quality or irrelevant links that are hampering your site authority. We will then undergo an SEO link disavow activity to remove these ahead of our team carrying out fresh link building in order to build high-quality, authoritative backlinks to increase the visibility of your site in search engines.
Developing a PPC Strategy.
Creating a successful PPC Strategy involves much more than just setting up ads. Our PPC consultants work closely with you to understand your business objectives, audience behaviour, and competitive landscape. From keyword research and ad copywriting to bid management and ongoing optimisation, we tailor every aspect of your campaign to deliver maximum ROI. Whether you are launching a new product or looking to scale your existing campaigns, our expert PPC Services and PPC Consultancy ensure your advertising budget is invested wisely.
Review social channel activity.
We will review your businesses current activity on social channels, offering advice on social media marketing strategies and ensuring that users are provided with compelling content to engage with – and more importantly, convert into a customer.
Through strategic SEO and precision PPC, we help ambitious businesses attract the right audience, generate more enquiries and achieve sustainable growth.
Send us an email at hello@designmc.org or, give us a call on 01926 754038 for a chat.
FAQs
Search Engine Optimisation (SEO) focuses on improving your website's visibility in organic search results, while Pay-Per-Click (PPC) advertising places your business at the top of search engines through paid adverts. SEO delivers long-term growth, whereas PPC can generate immediate visibility and targeted traffic.
The right approach depends on your objectives, budget and timescales. SEO is ideal for building long-term authority and sustainable traffic, while PPC can quickly generate leads and sales. Many businesses achieve the best results by combining both strategies to maximise online visibility.
SEO is a long-term investment. While some improvements may be seen within a few months, meaningful results typically develop over three to six months or longer, depending on your industry, competition and the current state of your website.
PPC campaigns can begin driving targeted traffic as soon as they are launched. Once campaigns have been configured and approved, adverts can appear almost immediately, allowing businesses to generate enquiries while longer-term SEO strategies continue to develop.
We manage campaigns across major digital advertising platforms, including Google Ads, Microsoft Ads, Meta (Facebook and Instagram), LinkedIn and other platforms where appropriate. We recommend channels based on your audience, objectives and budget.
We monitor key performance indicators such as website traffic, keyword rankings, click-through rates, conversions, leads, sales and return on investment. Regular reporting provides clear insights into campaign performance and identifies opportunities for ongoing improvement.
Comprehensive keyword research forms the foundation of every SEO and PPC strategy. We identify the search terms your potential customers are using and build campaigns around keywords that are most likely to generate qualified traffic and conversions.
We regularly audit and improve existing PPC campaigns by refining targeting, keywords, bidding strategies, ad copy and landing pages. The aim is to improve performance, reduce wasted spend and maximise return on investment.
Yes. We provide clear, easy-to-understand reports that outline campaign performance, website traffic, rankings, conversions and recommendations for future improvements. This ensures you always understand how your digital marketing investment is performing.
Other Services
LET’S TALK
Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.