Branding | Brand Identity | Website | Marketing
The Brief
Hosted Aesthetics is the vision of highly renowned events specialist, Courtney LeBorgne. With her impassioned vision of curating uniquely exclusive, International, networking events for the aesthetics community, Courtney partnered with our team to help develop a boutique, standout brand and website for the enterprising events venture.
Our Approach
With the calibre of the networking events positioned as high-end experiences, and a target audience of aesthetics professionals, we created a brand that feels chic, fashionable and sophisticated.
Inspired by luxury lifestyle brands, the elegantly bold logo design is supported with a vibrant, energetic and somewhat unexpected illustrative graphic. The juxtaposition graphic represents the networking aspect of the business, capturing the inclusive atmosphere of the guests.
Creative Development
With the brand design established, we further expanded the identity by developing the persona and voice of the brand. It was important that the tone and communication style inspired the audience, we achieved that by interweaving positive, experience-led and emotive phrases into the language.
Furthermore, we amplified the brands stylistic individuality with sleek, linear iconography and delicate adaptations of the primary pattern graphic.
The client needed promotional materials for the event that would support their efforts to build a guest list, presenting the details and highlighting the innovative features and differentiators of the event in a stylish and sophisticated manner.
Working closely with the client we developed and designed an invitational brochure, produced both in print and digital format.
With the brand foundations and sales materials in place, we turned our attention to designing and building the business's website.
Mindful of the brand’s image, we prioritized user experience at every step. Each page of the site is carefully crafted to guide visitors through the business’s key details and industry-redefining USPs, creating an engaging and informative journey.
Solution
The client's vision is to revolutionize networking events, and this ambitious mindset drove our decision to build the website using the latest Headless CMS technology.
By leveraging this cutting-edge solution, we’ve empowered the client with unlimited scalability for future innovations and event features - advancing their goal of becoming a market leader in the industry.
To view the website click here: www.hostedaesthetics.com
CLIENT WORDS
“Since starting this project I have felt that I have a team, which is really important and quite a big deal when you are a team of 1 with a big project and big vision. I feel that they are invested in my business, they go over and above to ensure we get it 'just right' and I feel that I can ask for their help when I need it.
The team has made themselves indispensable. Having worked with lots of similar agencies - I know how impressive and unique this really is.”
Other Work
LET’S TALK
Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.