Brand Rename | Brand Identity | Website
The Brief
Our agency partnered with the client to lead a full brand transformation – from renaming the business to designing a refined new identity and digital presence. The client, an experienced clinic owner, approached us with a clear ambition: to reposition her aesthetics business in line with her evolving values and future expansion plans.
Our Approach
We began the project by developing a new brand name that captured the client’s vision of a welcoming, empowering, and positive clinic environment. It was essential that the name not only conveyed warmth and confidence but also carried a sense of sophistication to elevate the business’s credibility. Just as importantly, it needed to provide the versatility to support future growth into product lines and expanded service offerings.
After exploring a multitude of directions, we landed on House of Glo — a name that felt equal parts chic, empowering and unmistakably warm. It captures the glow-up, the safe space, and the future product empire - all under one roof!
Creative Development
With the brand name in place, the next step was to shape a distinctive brand voice - one that radiated empowerment, positivity, and the client’s unwavering commitment to her customers. We crafted a tone that felt confident but never clinical, warm but never whimsical - speaking directly to a modern, self-assured audience who value expertise and authenticity.
Visually, we explored a colour palette that struck the perfect balance between chic and energetic - pairing luxurious, sophisticated neutrals with radiant, mood-lifting tones that reflect both the uplifting spirit of the brand and the vibrant, welcoming personality of the founder herself.
The Website
With the new brand identity in place, we turned our focus to designing and building a website that would do more than just look beautiful - it needed to be future-ready, scalable, and seamlessly aligned with the client's growth ambitions.
To achieve this, we chose to build the site using a Headless CMS solution. This gave the clinic a fast, flexible digital platform that’s built to grow - from treatment bookings to the eventual launch of an eCommerce shop, the site is ready to expand without ever compromising performance or user experience. No loading lags. No tech limitations. Just smooth, scalable functionality from day one.
We also introduced a bespoke, intuitive consultation form - designed to meet the needs of customers who may be curious but cautious. This softer, more conversational step in the user journey creates a low-pressure way for prospective clients to share their concerns, ask questions, and feel supported before ever stepping through the clinic doors. Because empowering the customer begins long before treatment begins.
Explore the live website by clicking here
CLIENT WORDS
Working with Designmc has been an absolute dream. From the very start, they truly understood my vision and helped me bring it to life in a way that felt completely aligned with who I am and what I stand for. They supported me through every stage of my rebrand - from renaming the business to helping me explore a voice that felt more authentic and connected to my passion for empowering women.
What stood out most was how hands-on and thoughtful the process was. It never felt like a generic service - it felt like a collaboration with people who genuinely cared about the outcome.
And I have to say, the website they created for me is nothing short of incredible. It’s beautiful, intuitive, and perfectly captures the essence of my brand. I get compliments on it all the time, and it’s made such a difference in how confident and proud I feel sharing my work.
The final result is a brand that not only looks amazing, but feels like me. I’m so proud of what we’ve created together, and I honestly couldn’t have done it without them.
If you’re looking for branding that reflects your true essence and a team that brings heart and expertise to every detail, I can’t recommend Matthew Case and his team enough.
LET’S TALK
Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.