Branding
What we do
Brand identity is the core foundation of any business, describing what you do and why you’re doing it.
Brand design includes elements such as; a logo, supporting graphic language, typography, writing tone of voice, colour palettes and imagery style. These elements should be consistent to create an aligned brand identity and brand message that customers recognise and can relate to.
Working closely with you – whether you’re a startup venture looking to create a new brand or an established business wanting to evolve with a rebrand – our branding team will help you define, evolve and develop a distinct brand that represents the values, personality and purpose of your business.
A strong brand identity creates a sense of recognition and trust among consumers, making it a valuable asset for any business.
Working together we will
Identify and define your values and mission.
We will help you identify and define the business values and mission, as well as set achievable goals that will bring success to the brand. Our experienced team will work closely with you to ensure clarity of who the business branding is targeting and what message and personality it should convey.
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Develop the brand identity.
Together, we will create, develop and implement a cohesive brand identity that is unique within your market – one that brings forth the visual distinction of your company. Having a well defined brand identity will stand your business out from the competition and will create recognition, trust and loyalty amongst your target customers.
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Refine the brand personality.
Forming a brand personality is crucial for creating a unique and memorable brand that resonates with consumers, fosters emotional connections, builds trust, and ultimately contributes to long-term success in the market. Our team will conduct a workshop with your key team members and, together we will form the personality and tone of voice of your brand – based on how you want the business to be perceived by the audience.
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Maintain brand consistency.
With your brand in place, our team will provide your business with a detailed brand guidelines document to maintain consistency of your brands use. This document will provide a reference point for all stakeholders on how the brand should be used, ensuring that visual elements, messaging and tone of voice are always correct.
Other Services
LET’S TALK
Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.