Is it time for your business to challenge industry norms?
Taking on the status quo can feel like a high-risk communications strategy. However, challenging industry norms has helped a range of brands succeed in the modern marketing landscape. New technologies,…read more
Are B2B Brands taking cues from B2C Brand Personalities
From awesome in-store experiences to mind-blowing adverts, business-to-consumer (B2C) brands seem to have all the marketing fun. Now, rather than staring enviously at these super-cool campaigns, business-to-business (B2B) marketers are…read more
Does your business use the ‘difference brand’ approach?
Your customer feedback is great. Most are happy with how your product works and satisfied with the service you provide. Your Net Promoter Score is looking good. Yet somehow, you…read more