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Data and Insights

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What we do

Define and outline your key performance indicators (KPIs) and strategically integrate, monitor and measure them within your marketing strategy.

We develop analytics-driven strategies that are tailored to the specific goals of your business, working with you to determine which KPIs are most relevant for tracking, then implement meaningful metrics and reporting processes so that you can track progress over time. This marketing data allows us to observe and fine tune your marketing based on real time data and insights, ensuring your brand vision is guided by your marketing strategies and your business achieves its targets.

We help you understand which KPIs will enable you to drive measurable business outcomes as well as pinpoint areas for improvement. With our support, you will be able to leverage analytics insights and keep your marketing efforts aligned with overall organisational objectives.

Working together we will


Analyse customer behaviour.

Using our expertise, we will analyse customer behaviour patterns and feedback data to determine which features will be most beneficial for your website’s UX. Our comprehensive research means that we can provide valuable marketing insights into how best to engage customers, drive traffic flow, increase conversions and ultimately improve ROI.



Focus on personalisation.

Personalisation is key to standing out from the crowd and building a loyal customer base. Using marketing data to provide insights into your consumer behaviour and preferences, we will help you spot potential opportunities that you can target with more effective campaigns. Providing tailored recommendations based on our analysis of your existing customer base, will allow you to develop a more personalised strategy for reaching new audiences.



Demographic, geographic and psychographic data.

By analysing demographic, geographic, and psychographic data, we will help your marketers create more targeted campaigns that resonate with your ideal customers. This not only helps in reaching the right audience but also allows for better messaging and positioning to increase engagement and conversions.



Gain a competitive edge.

We will evaluate your competitors against your business to analyse what they’re doing and identify how your business can gain a competitive edge. By understanding what the competition is doing, we can recommend changes or additions to service and product offerings to better align with customers’ needs as well as capture new markets.



Monthly reporting and analysis.

With the marketing data, we will compile detailed and real-time monthly reports that will enable your team to have a clear picture of how the business is performing. This in turn will enable us to make insightful recommendations based on our findings, which will help improve your overall marketing performance.


Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at or, give us a call direct on 01926 754038 for an informal chat.