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Client: Clarity

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The Brief

Clarity is an International Executive Search and Advisory firm, specialising in consumer, retail, direct to consumer, hospitality and consumer tech sectors. The business has established itself as a market leader and partners with listed and private clients on a cross-border basis, operating in the UK, Europe and the US.

At its core, Clarity is a firm which delivers exceptional executives into senior level roles. The quintessentially boutique agency values close working relationships, trust and transparency – listening to clients and tailoring the solution to always deliver.

The specialist recruitment firm approached our agency when they sought to pioneer a new approach in elevating their candidate brief documents to a standout level that would ultimately capture the interest of top candidates.



Working closely with the Partners, we strategised an optimal solution that would not only attract the attention of candidates but would also further enhance and expand the end clients brand exposure and reach.

This resulted in our team coming up with a solution of extracting the essence of the brand identities and, being mindful of guidelines, applying the stylisation rules to the candidate brief contents detail.



We created a series of varied candidate brief document designs for global and national brands. Utilising the established identities for the design showed to the end client seeking recruitment specialists, that Clarity offered a higher level of considered quality and an understanding of the brands they would be working with.

The biggest challenge we faced was the vital importance of working meticulously when using the brand guidelines of such highly established brands, finely balanced with using the content provided by the client for the candidate briefs themselves.



The candidate briefs have become a statement piece for the recruitment teams process at Clarity, and their impact has created a momentum of success for the business.

Our team of creatives now work in close partnership with Clarity to continue the positive trajectory of the principal brand.

Client words

“When Matt and his team are tasked with a project, they deliver rapidly and, more often than not, hit the mark the first time. Resourceful and tolerant of demanding timelines Designmc are key in helping us to deliver value to our clients.”

Ash Hobkinson / Partner / Clarity


Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at or, give us a call direct on 01926 754038 for an informal chat.