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Client: Leap People Solutions

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The Brief

Leap People Solutions came to our agency with the ambition of evolving their brand and growing the business presence within the market. The team recognised that the business’s digital showcase and online marketing needed to be improved to better reflect their brand values.

OUR APPROACH

 

A key goal was creating a strategy and collateral that reflected and showcased the ethos and personable approach of the clients team.

We started by getting a clear understanding of the services the business provides. Once we understood the business, our approach was to focus on how we could best enhance the personality and principles of the brand with a graphic language based on vibrant positivity.

Creative
Development

 

We collated an image library style that covered the wide spectrum of audience demographics the business works with, all with a visual tone that expresses optimism – elevated with the support of an expanded brand palette.

The brand identity was then broadened with a vibrant linear styled iconography suite, used to support the business services presentation.

With this evolved brand identity being more rounded, we switched our focus to the design and build of the company website, assuring that it communicated clearly and concisely the expansive services of the client, whilst remaining friendly, visually vibrant and personable to the user.

 

SOLUTION

 

The website has been designed to feel engaging and project a sense of familiarity and likability with the audience. The user journeys are easy to navigate, ensuring a level of clarity when exploring the detail of the services and unique approach the client provides.

We enhanced the usability of the site with subtle animated elements to visually prompt user engagement with key points of interest.

Client words

“Leap People Solutions used Designmc to revamp our website. They took care to really understand us and gave us a fantastic new website which we’re thrilled with. Matt and the team go above and beyond and we’re now working with them regularly to coordinate our digital marketing. A really lovely bunch of people who we wouldn’t hesitate to recommend.”

Olivia Parrish / Business Owner / Leap People Solutions

LET’S TALK

Looking to realign, refresh or redevelop your brand or business marketing strategy? Send us an email at hello@designmc.org or, give us a call direct on 01926 754038 for an informal chat.

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