International audit, tax and advisory firm Mazars wanted to redesign their insight reports. The clients goal was to re-engage with their employees and customers, whilst also communicating comprehensive bodies of information and annual data in a succinct and professional manner.
With the industry and global stature of Mazars at the forefront of consideration, it was vital for the client that the creative solution remained complimentary to the brands personality – in fine balance with a request to push the boundaries of unexpected.
It was key that we gave the content an energy of its own while also clearly and concisely presenting the intellectual detail.
Therefore, our focus was placed on extracting the segments of information and converting them visually to embody a graphical motion and expression.
Our creative process sought to define a style that was adaptable and sensitive, enabling us to create a wide variety of graphic solutions that appealed to the reader in a way that felt both relevant and recognisable.
With the creative stylisation set, we expanded the look across other report material. The graphic solution enabled us to express key metrics and messages within the content in a dynamic and uniquely engaging way, enhancing and signposting the reader to points of interest.
The graphic nature of the design lends itself perfectly to the data-led content of the clients reports. This complimentary creative solution in turn enabled us to have fun with how we interpreted the conventional content, in an unconventional way.